One of the nice things about running Console is we get to speak to lots of incredible people building developer tools. While we’re usually asking the questions, one of the most common questions we get asked (having recently launched ourselves) is how are you marketing Console.
Launching a new product is fun, but it often comes with lots of uncertainty, particularly when it comes to securing your first users or customers. Indeed, it’s rare for a DevTools start-up to have anyone directly responsible for marketing. This forces founders to try a scattershot approach to promoting their product, often squeezing in time to do marketing between long bouts of coding. Worse, many founders adopt a ‘build it and they will come mentality’ that usually falls flat after the initial wave of interest.
To help early-stage founders, we’re launching a new series of guides designed to help anyone launching a new product looking to build their first cohort of users.
Each guide will take a specific marketing opportunity and concisely explore the things you need to know before you get started. We’ll also provide a framework for how to think about your early growth, considering the importance of shaping a brand, and CRM programme that will allow you to maximise the impact of your first marketing efforts.
A classic growth strategy considers the AAARRR growth funnel.
We’ll tackle each of these components throughout the series, and will also help highlight the impact that network effects and growth loops within your product and marketing activity can also have on later growth.
The Console Launch Series
Some of the topics we’ll dive into include:
- Branding & Audience
- Channel Evaluation
- Product launches
- Advertising Opportunities
- Developer Communities
- Social Media
- Social Networks (Paid)
- Content Marketing
- Landing Page Optimization
- Resource evaluation
Our goal with this series is to help you shape a marketing strategy that removes the uncertainty many early-stage companies face growing their initial user base. Look out for our first guide on branding and audience very soon.